Provide Reception Services free essay sample

I introduced myself to the learner and made sure the learner was fully aware of the assignment and that I would be observing her during her task. The task is working in a cafe and carrying out all of the necessary duties that entails. I noted from Georgina`s records that her literacy score was currently level 2, numeracy level 1, indicated Kinaesthetic learner within normal Dyslexia range. The first thing I noticed about Georgina was that she was a very pleasant and well-presented lady wearing clean and smart attire and had her hair tied up with a comb. On arriving at the cafe Georgina was introduced to the owner of the cafe by Sue a lady from ACT. Georgina wasted no time in taking her place behind the counter, introduced herself properly to her new colleagues then promptly went to the sink and washed her hands. Now settled and ready she began to fulfil her task, she set about washing up the dirty dishes rinsing the cups and plates with clean warm water as she went along, clearing down work surfaces using the colour coded cloths provided for each specific tasks and maintaining the strict level of hygiene expected. We will write a custom essay sample on Provide Reception Services or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On being prompted Georgina would serve customers giving them any information that they required for example what was the specials of the day, how much particular items were, taking payment and dispensing change correctly as required. On taking orders Georgina would advise customers how long their food would take to be processed, she would show them to a table of their choice and then she would bring the food out to the customer when the food was ready. Georgina would watch for customers finishing their meals. Once the customers had got up and left Georgina would clean away the dirty pots and wipe down the table with the correct cleaning fluid and cloth for that purpose. Bearing in mind health and safety Georgina would straighten up any chairs and tuck them back under the tables to alleviate any possible trip hazards.

Text Features in Non-Fiction Informational Texts

Text Features in Non-Fiction Informational Texts Important tools to help students to understand and access information in informational texts are the text features. Text features are both ways in which the authors and editors make the information easier to understand and access, as well as explicit means of supporting the content of the text through illustrations, photographs, charts, and graphs. Using text features is an important element of developmental reading, which teaches students to use these parts to understand and comprehend the content of the text Text features are also part of most states high-stakes  tests. Students in fourth grade and above are usually expected to be able to identify the text features common to most non-fiction and informational texts. At the same time, they help struggling readers find and identify the information they are expected to know in content area classes, such as social studies, history, civics, and science. Text Features as Part of the Text Titles, subtitles, headings, and sub-headings are all part of the actual text, used to make the organization of the information in a text explicit. Most textbook publishers, as well as informational text publishers, use these features to make the content easier to understand. Titles The chapter titles in informational texts usually prepare the student to understand the text. Subtitles Subtitles usually immediately follow the title and organize the information into sections. Titles and subtitles often provide the structure for an outline. Headings Headings usually begin a subsection after a subtitle. There are multiple headings for each section. They usually lay out the major points made by the author in each section. Subheading Subheadings also help us understand the organization of the thoughts contained in the section and the relationships of the parts. Title, subtitle, heading, and subheadings could be used to create guided notes, as they are pivotal parts of the authors organization of the text. Text Features That Support Understanding and Navigating the Text Table of Contents Works of fiction seldom have tables of content, whereas works of nonfiction almost always do. At the beginning of the book, they include the titles of chapters as well as subtitles and page numbers. Glossary Found at the back of the book, the glossary provides definitions of special words within the text. Publishers often place words to be found in the back in boldface. Sometimes the definitions are found adjacent to the text, but always in the glossary. Index Also in the back of the book, the index identifies where topics can be found, in alphabetical order. Features That Support the Content of the Text The internet has given us a rich and easily accessible source of images, but they are still incredibly important in understanding the content of information non-fiction texts. While not actually text it would be foolish to assume that our students understand the relationship between the content and the picture on the same page. Illustrations Illustrations are the product of an illustrator or artist and create an image that helps us better understand the content of the text. Photographs A hundred years ago, photographs were difficult to produce in print. Now, digital media make it easy to create and recreate photographs in print. Now they are common in informational texts. Captions Captions are printed below the illustrations and photographs and explain what we are seeing. Charts and Diagrams Unlike illustrations, Charts and Diagrams are created to represent amount, distance, or other information shared in the text. Often they are in the form of graphs, including bar, line, and plot and whisker graphs, as well as pie charts and maps.

Commercialization Essay Example | Topics and Well Written Essays - 1000 words

Commercialization - Essay Example Whereas it might be expected that international expansion is very much the same creature as compared with the mistake and/or regional expansion, the fact of the matter is that an entirely new level of considerations must be taken into account. Accordingly, the first section of this analysis will discuss some of the key implications and considerations that must be taken into account with regards to launch any product internationally (Bewayo 7). Likewise, the second section of this analysis will focus upon identifying and discussing the concept of time to market with respect to the commercialization planet value creation of the given product line or business entity. As a function of analyzing this information, it is the hope of this author that the reader will gain more clear and definitive understanding of some of the salient issues and pitfalls involving international product launch and far-reaching impacts that even minute levels of time-to-market issues can have in affecting overal l profitability and levels of competitive edge that may otherwise be experience. The first and most salient issue that must be discussed with regards to launching a new product line within an international scope is with respect to the fact that stakeholders within the international community will most certainly not integrate with the product or service to the stain extent or to the same level that domestic consumers have thus far exhibited (Anyim et al. 59). Business history is littered with examples of highly successful domestic firms that experienced monstrous international failure due to the fact that they did not perform the needed market research within the international target market. Rather, they were complicit and comfortable with merely utilizing the market knowledge and response mechanisms that domestic consumers have illustrated within the past; blending them to experience the pitfall of what an uninformed and ultimately arrogant foreign firm could experience in a global market (Ozer 477). As such, seeking to perform due diligence with regards to the marketing approach and spending the necessary amount of time and money that is required to gain a level of inference with regards to the way in which consumers from different cultures, religions, languages, and other factors might respond. Although this is a time-consuming approach, one that necessarily has an impact upon the second determinate which will be discussed below, it nonetheless is extraordinarily important in order for the business, organization, or entity to achieve a level of international as well as domestic set (Bewayo 493). The second determinate that this brief analysis will consider is with regards to discussing and identifying the concept of time-to-market with respect to the commercialization plan. Depending on the particular business and product/service that is offered, time-to-market is an extraordinarily important factor. If one considers the case of Samsung, even the most ingeni ous designs and levels of technology included within such a design are ultimately obsolete very soon after they are created. As such, time-to-market is something that Samsung, and firms similar to it, must consider at the very tip of their decision-making hierarchy (Ball et al. 3137). However, firms that are less time sensitive have the ability to analyze the market and perform research to a more effective degree prior to jumping into a situation that

Securitization as a System of Pooling Resources in the Area of Banking Essay

Securitization as a System of Pooling Resources in the Area of Banking and Finance Law - Essay Example This paper illustrates that non-liquid assets are resources, which could be freely traded in its present form and needs to be converted into another form of instrument for it to be accepted in the capital markets. A popular form of non-liquid asset is the mortgage loans, which could not be readily disposed but may be converted into securities through sale to Special Purpose Vehicles (SPVs) that issue bonds. Conversion of non-liquid assets to tradable securities such as bonds will allow banks to free some capital, which is tied up in the loans portfolio and allows for diversification of financial sources for business operations. Issuance of ABS also allows the originator to remove the non-liquid assets from its books of accounts in cases of true sale transactions, which in effect improves the financial ratio of the originator most especially in cases where it is bound to comply certain risk-based capital standards such as bank reserves. As a general rule, all the risk connected to the securities traded and purchased is transferred to the buyer. Unlike regularly issued bonds where security is based on the financial soundness of the issuing company, asset-backed bonds depend primarily on the funds or cash flows generated by the pooled assets which makes it less risky than the regular securities. This means that since the securities are backed by a specific pool of assets, ABS investors are, to some degree, protected from losing money if the originator of the bonds suddenly goes bankrupt. However, the very nature of ABS would not protect the buyer or investor when the transaction is flawed or vitiated. The degree of the risk involve shall be mitigated or aggravated by the system adopted in the transaction whether it is a true sale or a synthetic securitization.

Managerial Economics and the Airline Industry Essay

Managerial Economics and the Airline Industry - Essay Example In line with the high unemployment rate in U.S., millions of the Americans could no longer afford to spend their savings on leisure purposes which will require them to spend a large portion of their savings on air fares. Based on the students knowledge on managerial economics, economic tools and concept will be used in weighing the pros and cons of recommended solution on how the U.S. airline industry could avoid filing bankruptcy. Considering the slow growth in the U.S. economic condition combined with the oil price hike in the global market, merger and acquisition should be approved by the U.S. Department of Justice in terms of minimizing and preventing the number of cases wherein these businesses would file bankruptcy. because of the continuously increasing oil prices in the world market. In line with this matter, the only way to make the airline operational cost to go down is by making its available human resources more efficient. The benefits of allowing business merger among the U.S. Airline Companies includes the fact that existing airline companies will be able to enjoy the benefits of economies of scale. In the process of merging two airline companies into one, the airline business will have more power in terms of maximizing the use of its human resources and assets aside from having a bigger market share in the industry. During the reorganizational process, airline managers will have the option to select and retain their best talents while laying off employees that do not have sufficient knowledge and skills in airline operations. By doing so, a newly merged airline company will be able to cut down its operational costs by making its human resources more efficient. Basically, cutting down the operational costs will enable the newly merged company to offer a more competitive air fare prices as compared to its competitors. For this reason, there is a

The definition of financial terminology within the market

The definition of financial terminology within the market Did you know what the financial institution is? The definition of financial institution is an organization that invests the chiefly in financial assets such as securities and loans rather than in tangible property. In the financial institutions, there have include many parts, such as banks, consumer finance companies, trust companies, savings and loans, insurance companies, credit unions, pension funds, and the mutual funds. What is the financial market? Financial markets is a market which for the exchange of the capital and credit, it including the money markets and the capital markets. In  business, government  and individuals  often  need to raise the funds. Income  individuals and  companies are  now  spending  more  than they,  so they have funds available to  invest. Individuals and organizations  gathered  to  borrow  money  and  those who have  surplus. The financial market can be divided into two groups, that is money market and capital market. Money  market is a  creation  and suppliers  of  short term funding requirements  and the financial  relationship. The maturity  is within one year. The capital  market is a  market, so that  suppliers and  demanders  to trade  long-term capital. The investors encounter high risks in those securities are including liquidity risk, default risk, maturity risk and inflation risk. These two fin ancial markets also can divide into primary market and secondary market. Next, I want to Identify and discuss the three different ways for transferring capital or fund from savers to borrowers in the financial market. The first ways is direct transfers of money and securities. This will occur when a business sells the bond and stocks directly to the savers without going to through any types of the financial institution. It is the business that delivers its securities to the savers, and who in turn give the firm the money it needs. The second ways is the investment banking house. The investment banking house is an organization that can distributes or underwrites the new investment securities and also help business obtain financing. For an example, the person name Merrill Lynch is underwrites the issue. The underwriter is serves as a middleman. It also facilitates the issuance of the securities. The company who sells the stocks or bonds to the investment bank, the major reason is they want to sells these same securities to the savers. The last ways for tran sferring capital or fund from savers to borrowers in the financial market is financial intermediaries. The financial intermediaries is the specialized financial firms that facilities the transfer of funds from the savers to demander of capital. The financial intermediary is such like a bank or mutual fund. It is simply to transfer the money and securities between the firms and the savers. They literally want to create the new financial products. Here, the intermediary obtains funds is from the savers in exchange is for its own securities. Then, the intermediary will use this money to buy and also hold the business securities. In addition, the existence of intermediaries are greatly to increases the efficiency of money and capital markets. In the financial intermediaries also have many functions. The first functions of the financial intermediaries are to reduce the transaction cost. A transaction cost is a cost that incurred in making in an economic exchange. Usually this is restated of the cost of the participating in a market. For an example, if you are a businessman, you want to open a fruits stall. Lets say you want to sell watermelon. You consider buying the watermelons from a store. To purchase the watermelons, your costs are not only paying for the price of the watermelons itself. Why? Because you need to use your energy and effort it requires to find out what types of the watermelons that you prefer, the cost of travelling from that store to your house, where can you get the stock of watermelons, can get the watermelons at what price, the effort of the paying itself and also the time when you waiting in line. These all costs are really above and beyond the cost of the watermelons are the transaction costs. The second functions of the financial intermediaries are the facilities such as saving deposits, online banking to pay the bills, online checking your saving account, money transfer and others that can be liquidity. These all are provided generally by credit unions, banks, and the finance companies. The next function of the financial intermediaries are risk sharing. While, the risk sharing is a risk management method in which the cost of the consequences of a risk is distributed among with the several of the participants in an enterprise. Next, I want to explain about the classes of intermediaries. There have seven classes of the intermediaries. The first classes are commercial banks. Commercial banks is the traditional finance  department store  into a  wide variety of  savers and borrowers. Expanding  the services provided,  including stock  brokerage services and  insurance coverage. Commercial banks are quite different from the investment banks. Commercial banks can lend money, while an investment bank is help companies to raise the capital from other parties. The second classes are savings and loan associations. This is the served individual savers and residential and commercial mortgage borrowers. It takes the fund of many small savers and then will lend this money to the home buyers and other type of borrowers. In the analysis of credit, it is setting up a loan, so that the collections of personal savings are more than expertise, so they reduce the costs and improve the availability of real esta te loans. The third classes are mutual savings banks. This is similar with SLs, operate the primarily in the northeastern states, and accept the savings primarily from individuals. It also lend the mainly on a long-term basis to the home buyers or consumers. The next classes are credit union. Credit unions are the members of the association  of their cooperation  should have a  common bond. The members savings are loaned only to other members, usually is for the home improvement loans, auto purchases etc. Its often the cheapest source of the funds available to the individual borrowers. Other classes are the pension funds. It means the retirement plans are funded by corporations or government agencies for their workers and the administered primarily by the trust departments of commercial banks or by life insurance companies. There have two plans of the pension funds, defined benefit plans and defined contribution plans. Another class is the life insurance companies. That is the participate in the annual  premium  in the form  of  savings, real estate, bonds, mortgage  loans, investment  in stocks,  ultimately  these funds  to the insureds  payment to the beneficiary  parties. The last classes are mutual funds. The mutual funds are the corporations that accept money from the savers and then they use these funds to buy the stocks, long-term bonds, or short-term debt instruments issued by business or government units. The pools funds and thus reduce the risks by diversification. The different funds  of different types of  savings  designed to meet  those  goals. There are literally thousands of different mutual funds with dozens of different goals and purposes. In this assignment, I had already explain the definition of financial market, the three different ways for transferring capital or fund from savers to borrowers and also the classes of intermediaries. I know that the financial institutions are very important not just for a businessman, also for everyone.

Third Meditation:The Existence of God Essay -- Meditations on First Ph

In the Third Meditation, entitled â€Å"Of God: That He Exists†, Rene Descartes presents an argument for the existence of God. Meditation III talks about what is real and how to justify it. Descartes acknowledges of being doubtful of bodily things but is absolutely assured that he exists and he clearly and distinctly perceives this fact. As he confirms: I am a thinking (conscious) thing, that is, a being who doubts, affirms, denies, knows a few objects, and is ignorant of many, - [who loves, hates], wills, refuses, who imagines likewise, and perceives. . . (Descartes p 66) However, he could not be certain unless all clear and distinct perception can be true. From this he concludes, whatever is clearly and distinctly perceived must be true. Therefore, he is not only proving that God exists but to prove his existence as well. During his youth, Descartes thought he was confident that all things he believes were true but he doubts it now. For example, â€Å"two and three added together make five† (Descartes 67), which he finds clear and distinct. However, he is unsure about it because he thinks that God might be deceiving him. He says: Indeed, if I afterward judged that we ought to doubt of these things, it was for no other reason than because it occurred to me that a God might perhaps have given me such a nature as that I should be deceived, even respecting the matters that appeared to me the most evidently true. (Descartes 67) Since he assumes there is a malevolent God who he thinks is deceiving him, Descartes then needs to assure himself and look for evidence that he is not completely deceived. Hence, this causes him in proving that God exists and is not a deceiver. Rene Descartes begins by classifying his ideas into different k... ...ims we do because sometimes we go with our senses and some in our reasons and experiences. However, it is God, on whom Descartes relies on for his existence, and who the source of his idea of perfection is. Works Cited Rene Descartes, â€Å"Meditations on First Philosophy (1641)†, in Cutler (2013) Belief, Truth and Justification in Epistemology. Douglas College, NW, BC. 25 Oct. 2015. SparkNotes Editors. â€Å"SparkNote on Meditations on First Philosophy.† SparkNotes.com. SparkNotes LLC. n.d.. Web. 26 Oct. 2015. SparkNotes Editors. â€Å"SparkNote on Meditations on First Philosophy.† SparkNotes.com. SparkNotes LLC. n.d.. Web. 26 Oct. 2015. Uzgalis, Bill. â€Å"Descartes' Proof for the Existence of God. â€Å". Oregon State University. Department of Philosophy , Oregon State University, 2003. Web .26 Oct. 2015.

Week 3

What was Francis Henry Galton's major contribution to forensic science? Francis Henry Galton’s major contribution to forensic science was fingerprinting. Although he wasn’t the first person with the idea of fingerprinting, he was more successful with the idea and the scientific knowledge that he knew. 2. Who is known as â€Å"the father of forensic toxicology† and why? Mathieu Orfila is known and â€Å"the father of forensic toxicology†. In 1814 he published the first book on poisons and how they affect animals.He is also known to be the creator of criminalistics. 3. Name two major contributions to forensic science made by Hans Gross. Hans Gross wrote the first book on scientific disciplines in criminal investigation. He also wrote a journal on forensics that is used to detect crime. 4. With what area of forensic investigation are Karl Landsteiner and Dr. Leone Lattes associated? Landsteiner and Dr. Lattes both associated in Forensic Medicine. Landsteiner discovered that blood could be put in different groups.After Landsteiner’s discovery Dr. Lattes established that different bloods could be used to identify people. 5. Who was the first person to apply the principles of forensic science to a working crime laboratory? 6. What is Locard's exchange principle? Locard’s exchange principle is a cross-transfer that happens when two objects come into contact with each other. When two objects hit each other materials are exchanged. For example when two cars collide into each other the paint transfers to the other car.He believed that particles from a crime scene would be transferred to the criminal. 7. With what instrument did Dr. Walter C. McCrone make significant contributions to forensic science? McCrone brought the microscope into the forensic science field. The microscope is a great use for close up examination of objects used. McCrone ended up becoming the world’s preeminent microscopist. He was very dedicated to hi s work and knew what he was doing.   

E-supply chain

E-supply chain Suppy chain structureIJPDLM32,8708members. It is truly a synergistic situation, where the entire performance of thechannel is improved (Cooper et al., 1997).As previously indicated, one of the prevalent organizational issues, thatdeveloped out of the traditional supply chain concept, was the focus on longtermpartnerships and strategic alliances. In fact, it has been posited that firmto-firm competition has migrated to supply chain against supply chain,necessitating supply chain integration and strategically developed supplychain networks (Watts et al., 1995). Thus, the very core of a successful supplychain, from a traditional perspective, is the development of strong inter-firmrelationships among the organizations comprising the supply chain. And, theevolution of the primary organizational structure, from vertical integration tosupply chain management, was accompanied by a shift in inter-firm relations,from primarily arm's length to collaborative. However, yet another form ofsupply c hain management is on the horizon that provides another variation ininter-firm relationship philosophies - the e-supply chain.English: LARGe Supply Chain ManagementThe e-supply chainNew challenges still face logistics and supply chain organizations. In addition toprevious marketplace demands and global competition, the advent of ecommerceand increased pressures from stockholders has created a moredemanding landscape. The role of logistics has expanded over the decadesbeyond carrier and customers to encompass other stakeholders.Environmentalists have concerns about warehouse locations, stockholders wantincrease on investments, and politicians are concerned about tax collection.Logisticians within its expanded role must now operate within organizationalstructures that allow them easily to interact between multiple stakeholders.Organizational structures of the future will possess the attributes of theelectronic supply chain, where technology linkages tie many corporations andoutsourced functions together enabling low-cost partner switching and a highflexibility. It is expected that investments on brick and mortar buildings will be...

Free Essays on Nike Of Samothrace

Nike of Samothrace Nike of Samothrace is one of the most famous of all Greek sculptures. Commonly called the â€Å"Winged Victory†, because Nike was the Greek goddess of victory, is a perfect symbol of the war-dominated Hellenistic Age. Carved to appear to be striding into the wind, the female form emerges with wildly agitated draperies and soaring wings. The wings from just behind the shoulders were sculpted with fine detail and utilize the mass that adds to the strength of Nike. The statue was carved free hand from Paros marble and stands eight feet tall. Surviving many earthquakes, wars and weather the statue suffered considerable damage over the years. When the statue was found in 1862, it was in 200 pieces. The left wing and right breast were restored. Both arms and head are missing and the right foot is gone. Nike required three years of restoration and even still many cracks, nicks, and cuts remain. Originally part of a sculptural group on the mountainous island of Samothrace, inside the area called Sanctuary of the Great Gods, there was a fountain and a reflecting pool, where Nike was to sit. The wind from the North Aegean sea causing small waves in the pool would have made the marble sculpture look natural and causing a realistic appearance. The intended display was as beautiful as the sculpture itself. Although there were no actual eyewitnesses, one hundred percent fact documentation, â€Å"The Winged Victory†, is thought to have been sculpted in commemoration of the great naval battle of Ptolemy off Cypriot Salamis, led by Demetrius. The discussion of why â€Å"The Winged Victory† was erected will probably go on for another hundred years, but the question of who sculpted the statue and in what style is still an unsolved mystery. Many believe the marble on the base is Rhodes and it is generally believed that the sculpture was made by a Rhodian, the style is debated. Today the sculpture is part of the collection of the Lo... Free Essays on Nike Of Samothrace Free Essays on Nike Of Samothrace Nike of Samothrace Nike of Samothrace is one of the most famous of all Greek sculptures. Commonly called the â€Å"Winged Victory†, because Nike was the Greek goddess of victory, is a perfect symbol of the war-dominated Hellenistic Age. Carved to appear to be striding into the wind, the female form emerges with wildly agitated draperies and soaring wings. The wings from just behind the shoulders were sculpted with fine detail and utilize the mass that adds to the strength of Nike. The statue was carved free hand from Paros marble and stands eight feet tall. Surviving many earthquakes, wars and weather the statue suffered considerable damage over the years. When the statue was found in 1862, it was in 200 pieces. The left wing and right breast were restored. Both arms and head are missing and the right foot is gone. Nike required three years of restoration and even still many cracks, nicks, and cuts remain. Originally part of a sculptural group on the mountainous island of Samothrace, inside the area called Sanctuary of the Great Gods, there was a fountain and a reflecting pool, where Nike was to sit. The wind from the North Aegean sea causing small waves in the pool would have made the marble sculpture look natural and causing a realistic appearance. The intended display was as beautiful as the sculpture itself. Although there were no actual eyewitnesses, one hundred percent fact documentation, â€Å"The Winged Victory†, is thought to have been sculpted in commemoration of the great naval battle of Ptolemy off Cypriot Salamis, led by Demetrius. The discussion of why â€Å"The Winged Victory† was erected will probably go on for another hundred years, but the question of who sculpted the statue and in what style is still an unsolved mystery. Many believe the marble on the base is Rhodes and it is generally believed that the sculpture was made by a Rhodian, the style is debated. Today the sculpture is part of the collection of the Lo...

The Process of Market Segmentation Essay Example | Topics and Well Written Essays - 1500 words

The Process of Market Segmentation - Essay Example This research will begin with the statement that the business environment is highly competitive in the 21st century, as thousands of firms have emerged offering services and products to consumers. Some firms attract their customers through cost-effectiveness or price differentiation, while others aim to grasp their market through providing a unique product/service. While the strategies of firms may differ, the target group that firms are aiming to attract may be similar. All firms must ensure that the product/service that they are offering is different from their competitors in some aspect. In this era, there is no such thing as a standardized product which is suitable for use by all people. Hence, no firm seeks to target the whole market at large and it is highly difficult to target a large potential market with the same product and the same marketing strategies. No products except maybe staple foods such as fruits, vegetables, bread, butter, and other important dietary supplements are aimed at targeting the whole population of consumers and are standardized products. All other products or services are differentiated and conformed to the needs and wants of various target groups. Differentiation refers to adapting the characteristics and marketing of your product/service to fulfill the needs and wants of a particular target market. In order to select the target market for product/ service, a firm must indulge in the process of market segmentation.... This prevents duplication of resources and enables the business to directly target the segment that is more likely to be interested in their product/service offering rather than wasting time and resources upon targeting a massive market that may not be interested in the product/service at all (Yankelovich, 1964, pg. 75-77). Market segmentation allows the business to see the characteristics of its potential customers so that it can create its products according to their needs. For example, after segmenting the market according to the variables of age and gender, a certain cosmetics company found that the most potential lied within the segment of females aged 18-25. This would enable them to customize their products in order to suit the needs of this segment more adequately (Anthanpolusso, 1999, pp. 56-58). Moreover, once markets are segmented, different segments can be made differing offers according to their needs. There may be some segments which may be willing to pay a higher price while others may be price sensitive. Identifying the segments that would be willing to pay a higher price would enable the business to increase its profits. In the same manner, providing the price sensitive segments with initiatives to buy the product might increase the sales and result in more profits for the business (Barnett, 1965, pp. 45-47). Segmenting also allows more opportunities for growth as the same segments can be targeted in different manners. The various customer segments can be given incentives according to the offerings made to them previously. Such schemes include loyalty cards, bonus cards, and other factors. Market Segmentation allows the firm to target the most profitable market segments rather than focusing on less attractive markets. Moreover, it may also allow

Human resource management in Marine & Shipping Industry - Research Proposal

Human resource management in Marine & Shipping Industry - - Research Proposal Example ts in world trade balances and through market consolidation which require the implementation of well formulated processes and strategies, more especially in the human resource department. In view of the above facts, human resource management is no longer the simple task it used to be in yester years. With the ever dynamic global environment of today, companies must brace themselves and make changes whenever such needs arise in order to maintain their competitive edge. In fact, instead of waiting for other organizations to set pace, successful companies take charge and make proactive changes that continuously keep the competitor on its toes. Given its nature, the marine shipping is one of the oldest and most internationally diverse industries in the world and includes the famous voyage made by Christopher Columbus in search for a new world (Subhash and Divya, 2007). The shipping industry involves transportation of virtually everything including containers, bulk goods, petroleum products, human beings and special products such as armory. The last 50 years has seen massive expansion in demand of the shipping industry which clearly reflects that how much growth has occurred in the capacity of seaborne trade. This growth has been boosted by growth in technology such as seen in the introduction of gas-carrying capacity and containerization. Organizational structures of shipping companies have changed combined with changes in seafarers’ recruitment strategies. Despite the comparatively fast and amazing changes in the shipping industry, the human resource remains its primary production factor and is still based on steep hierarchical structure of ratings and officers (Subhash and Divya, 2007). Currently, job profiles in the shipping industry are changing faster that it was in the past. This requires the continuous performance of job analysis failure of which can dearly cost the organization. Human resource managers are often faced with the challenge of human resource